RESOURCES

1. Influencers support

Influencers are professionals whose activity consists of animating their community of subscribers, mainly on social networks. By submitting a collaboration proposal to them for a promotional campaign, you start a contractual relationship with them.

Influencer marketing is nothing new, but it has really taken off in recent years, especially with the rise of Instagram, the ultra-visual social network. The accounts that have succeeded in bringing together a large audience are comparable to real media bringing together thousands or even millions of Internet users. A new profession has thus emerged, paying itself in a manner comparable to other marketing and advertising activities.

Moreover, the Professional Advertising Regulatory Authority controls the practices of the sector, and reminds that a paid influencer must indicate on his publication the mention post sponsored.

So, how do you find the right remuneration?

According to the social network

You can design your influence campaign on one or more networks including Facebook, Instagram, Youtube, Snapchat or even TikTok … This choice is made according to the category of the product or service to promote, but also according to the targeted community. .

Thus, the Youtube platform makes it possible to produce ultra qualitative video content with a very high impact rate (which is measured in terms of Earned Media Value). Indeed, the video lasts longer than a simple Instagram post and its repercussions are thus wider.

In return, the creation of a video requires more time for an influencer, and therefore the price will be much higher than a photo published on Instagram. Conversely, a simple mention on Twitter or an ephemeral story on Snapchat will have a smaller impact. Thus, the remuneration will be relatively low.

The reference remains the Instagram post, that is to say a photo of the article accompanied by a story. This service is currently billed on average around € 1,000 net for an influencer with an average of 150k followers.

According to the community

Obviously, the more an influencer has a large community, the higher his remuneration will be. This is justified with regard to its « reach », ie the fact that it reaches a greater number of Internet users.

However, the number of subscribers is not the only indicator to take into account, if not the influencer impact rate, that is to say their ability to engage their community. It is measured by the number of likes, comments or clicks compared to its total number of subscribers. This analysis thus makes it possible to avoid influencer fakes, having acquired a fictitious community, for example by means of robot software.

In general, micro-influencers (less than 50k subscribers) generally have a higher impact rate than macro-influencers, because they are closer to their community.

Finally, a campaign must be established according to a qualitative analysis of an influencer community, its geography, its typology or its universe. For example, accounts on Snapchat or Tiktok generally bring together younger communities called “millennials”.

According to the nature of the publication

As mentioned, pricing obviously depends on your precise expectations. Thus, a simple post is cheaper than a full video on Youtube, which can also be accompanied by an article on a blog.

In general, it is better to prefer communication over several networks. Moreover, the majority of influencers publish on average on 3 platforms. It may also be more impactful to negotiate regular communication, such as a monthly raise. Of course, this comes at a higher cost, but the effect is otherwise effective.

Some sectors are also more expensive than others. Thus, the fashion sector is more competitive than that of video games for example, quite simply because there are more beauty brands. Also, the same service can go from single to double.

Finally, brand awareness also plays a role in remuneration. Indeed, lesser-known brands sometimes arouse less enthusiasm and must therefore invest a little more in order to access top influencers.

 Average remuneration observed

Number of followers

10K

25K

50K

100K

500K

Instagram

100 €

250 €

400 €

850 €

4,000 €

Youtube

250 €

400 €

850 €

 1,700 €

8,500 €

Facebook

70 €

140 €

250 €

500 €

2,500 €

Tiktok

100 €

250 €

400 €

850 €

4,000 €

Snapchat

80 €

150 €

300 €

550 €

2,800 €

2. Model and Hostess support

Modeling

In order to avoid any abuses, it is not possible in France to solicit independent models. Thus, all our profiles referenced in France depend on agencies having a license and duly authorized to exercise this activity. We thus offer you unique and selective access to the best profiles, in a completely secure manner. 

Our agencies invoice each collaboration themselves, by making their employee models available to you, for fixed-term assignments. In fact, each agency takes care of the recruitment of its models, their training, the construction of their image and their promotion.

The price of a model obviously depends on his experience and his notoriety. The most famous receive up to € 15,000 per show, while the anonymous earn around € 2,000.

If you want to shoot with a model for commercial purposes, for example to showcase articles on your e-commerce site, again the price will depend on the model’s reputation and experience. Prices generally start around 2000 € for beginner models.

Event

We also put you in touch with professionals in the event industry in order to find tailor-made hosts and hostesses for your events.

This activity is more flexible than modeling and allows you to directly call on experienced and versatile independent providers to carry out hospitality, cloakroom, animation or artistic services.

Here again, it is sometimes complex to assess all your needs and find the appropriate service provider (s) at the fairest price. Do not hesitate to contact us.

3. Fashion freelancers support

The Market ADR

Before contacting a service provider, it is preferable to know the practices of each activity and its price levels. It is then possible to estimate the prices of the self-employed in the targeted sector, and therefore of their Average Daily Rate (ADR) applied.

Certain trades are in tension, in particular those in leather or jewelry, others more common such as photographers. At this average cost, it is obviously necessary to take into account the complexity of the mission and the location of the service provider. Indeed, self-employed located in urban areas are generally more expensive.

Once an approximate amount has been defined, we can consider submitting a proposal to an independent with a defined mission, more or less long.

The provider’s ADR

The price offered must also be weighted with the quality of the service provider. It is thus necessary to take into account more personal criteria in order to find the right remuneration: his experience, his technicality, his availability, his past missions …

Once this has been assessed on both sides, it will above all be a matter of establishing a relationship of trust, and in a professional context.

The price offered must also be weighted with the quality of the service provider. It is thus necessary to take into account more personal criteria in order to find the right remuneration: his experience, his technicality, his availability, his past missions …

Once this has been assessed on both sides, it will above all be a matter of establishing a relationship of trust, and in a professional context.

Example of ADR observed

  • TJM Dressmaker : € 300
  • TJM Modelmaker : 300 €
  • TJM Make-up artist : 300 €
  • TJM Photographer : 350 €
  • TJM Personal shopper : 400 €
  • TJM Visual merchandiser : 500 €
  • TJM Textile engineer : 600 €
  • TJM Stylist : 700 €

 

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